photo retouching:
Retouching is the process of getting an image ready for final presentation. This can take a variety of techniques and process, can be very subtle or dramatic but every image that you see used in advertising will be subjected to some form of enhancement, even the Real Beautycampaigns from Dove/Unilever will have undergone some retouching or digital enhancement such as dust removal and sharpening.
http://creationlondon.co.uk/what-is-retouching/
five examples:
 |
| http://phoenixphotolab.com/wp-content/uploads/2013/11/Retouching11.jpg |
 |
| http://img02.deviantart.net/0f60/i/2015/003/9/c/portrait_retouch__dodge_and_burn__by_lienskullova-d8cfq80.jpg |
 |
| http://orig09.deviantart.net/32fa/f/2014/111/9/0/digital_retouching_by_renatoaviao-d7fet7v.jpg |
 |
| https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJVFIGDju5b_IRFjFdf4xsHiFMxs3AeLWHxsY0rF_ndjqJ0rbpAjilRCCOw6xGDpFKHxmOHwLLKUv7rHaFIXmq2pgTFH2lK_2BLaKW5-MLc2n3qtu5JYaPCA_PVuxZnDPim3QY0eZ8eUb-/s1600/26-skin-photo-retouching-after-before.jpg |
 |
| https://openlab.citytech.cuny.edu/junissap/files/2014/11/retouch6.jpg |
